Raro Genova

Raro is a multidisciplinary creative space in Genoa that combines a contemporary art gallery with a carefully curated concept store. Alongside exhibitions featuring local artists, the space offers unique books, clothing, and objects, while also hosting events that bring the creative community together. This project was developed during a one-week study excursion to Genoa, where we were tasked with creating a brand strategy and visual identity for a selected local business. After analysing Raro's structure and positioning, I reimagined its brand strategy and designed a modern visual identity that reflects its creative and cultural character. The redesign retains Raro's signature yellow, a key element of its existing recognition, while giving it a more contemporary and energetic expression. The final identity balances retro influences with a modern aesthetic, reflecting both the spirit of the space and the personality of its owner. Lecturer: Laura Prim, Nicolas Bernklau und Beat Lüscher Project: School project